The best way to get people to understand and appreciate something is to expose them to it. Having a section that divides them from can hurt the cause two fold.
Not only will they lose the casual exposure that would interest them, but they also may baselessly dislike it because they are separated from it.
You want to get people into something? Expose them to it. Don't make them have to work to utilize it.
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Just a preview of things to come in the UFC LHW Division...
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