As much as I hate to say it, UFC brass did the right thing putting Fitch in against Gono, and then Wilson. Diego and Kos are both coming off losses and don't deserve the fight right off a loss. He already beat Burkman, Swick has (had) been out for too long. They don't want to spoil the possibility of the next 2 title fights by putting Fitch in w/ Karo just yet. It was a smart move....give Fitch a tune up before either a title shot or a #1 contender showdown with Karo.
If/When Serra beats GSP again, that'll put GSP just behind Fitch and Karo and one can have the title shot while the other faces GSP. But if GSP beats Serra, Serra likely falls way back and will have to fight 3 or 4 fights to get back in the picture and that leaves Karo & Fitch as GSP's next 2 challengers, until either Serra makes it back in the picture or Kos / Diego / Swick makes a solid run. Having Fitch and Karo both winning their upcoming fights stabilizes the division for the next 18 months.
Marcus Davis? I love this guy, but he is making a living out of beating subpar talent. And he is selling tickets and getting quite a following doing it. Why would the UFC mess that formula up by having him get owned in a fight against Sanchez or Koscheck (much less fitch)? They are much better off letting Davis hang around the bottom of the top 10 making highlights and selling stories than to have all that wiped away with an inevitable loss to one of the many blankets in the division.
All this is pointless - in about 20 months they will all be looking to find a new weightclass to fight in. Jake Shields will arrive in UFC and will walk through them all, and will likely chase the top ones (GSP) down no matter what division they fight in.
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