It's easy it's considered an upset and most people still don't really know who he is.
Even if he doesnt win TUF now people will know who he is and then see that he knocked out Jens Pulver and he's instantly making more money.
I'd say he's doing it based off future endorsements especially if he wins than he is because he needs to be on the show.
That however is just my take on it and may not be the reason so if anyone knows any different?
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