I think UFC is very similar to the WWE in its production content and promotion. In fact, I'd say they used the WWE as a businss model for expansion.
Again, I'm new to Pride, but they seem like they allowed some fluff but had more solid content, without the crowd going wild at ringside.
Listening to Goldberg is just like listening to Jim Ross on RAW or Michael Cole on Smackdown. Rogan is the Lawler of the group.
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